Guillermo Esquivel – Medium

Guillermo Esquivel

Avoiding the Pitfalls of KPI design.

From birds beaks to click-through-rate

Jun 1, 2021

Avoiding the Pitfalls of KPI design.

Jun 1, 2021

A/B testing — beyond the business lingo fallacy.

Trust me, I A/B tested it.

Jul 28, 2020

A/B testing — beyond the business lingo fallacy.

Jul 28, 2020

How CONTRAST can help you communicate better with data.

Insights in a world of short attention spawn.

Jul 9, 2020

How CONTRAST can help you communicate better with data.

Jul 9, 2020

What’s so Special About Waterfall Charts?

The Rise of Waterfall Charts

Jul 1, 2020

What’s so Special About Waterfall Charts?

Jul 1, 2020

Guillermo Esquivel

Guillermo Esquivel

Yet another analyst in the tech industry.

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